PartyPoker has no Reason to party Any More

Party Poker started off as the strongest global online poker operator. Sites such as Pokerstars and Full Tilt Poker were reviewing their strategies and tactics against the former online poker giant.

Party Poker was 800 pound giant in the online poker world. There was a number of reasons for such success. Party Poker was one of the first to fully appreciate poker affiliate opportunities. The other sites did not the benefits affiliate marketers were offering them and they did not want to share their profits with anyone else.

Pert Poker engages themselves in extremely aggressive marketing strategies and created deals with most affiliate managers online, which meant there were Party Poker reviews everywhere on the site.

This has brought them an early leadership position, which at the peak of their success looked like a potential for monopolistic position.

Nevertheless, as online poker industry evolved and expanded, the mass appeal was created, meaning that online poker was no longer considered a game for professional poker players, now it was the game for everyone and anyone interested in the game, the number of which has been growing steadily offline as well as online.

The first mistake Party Poker did, was become public, which forced them to pull out of US market after UIGEA was introduced according to the SAFE Port Act. This caused an instant loss of number 1 position in the world. Since then the site wasn’t able to create any big steps towards becoming Number one in the remaining market.

Despite the fact that Party Gaming, which includes Party Poker, Party Casino and Party Bets, is still growing; unfortunately for them their competitors seem to be quickly catching up or even taking over mo-re shares in this very profitable market.

For instance iPoker Network, which has passed Party crew not so far ago, as reported by the Piokerscout. This was measured by the number of real cash players active at the same time on both sites. Ipoker Network has 9827 real cash poker players, whilst Party Poker has 9365. The 24 hour peak is higher on iPoker compared to Party also.

To summarize the results published by Ipoker Network, Party Poker is third busiest online poker site worldwide according to the 7 day average, with Pokerstars being number one, which is twice as much as Full Tilt Poker, which is number two on the list. It looks like fairly shortly Party Poker will give up the third position to IPoker Network and pull out of the leadership 3 altogether. This is significant change after being number 1 for that many years.

The names behind are also getting stronger, with Ongame Network in the fifth place with 7846 cash game players, which is 1599 less than Party Poker. The Network is expected to grow rapidly in the next three to six month, which would squeeze the Party site onto the fifth place with no hesitation.

Do you think there is a hope for PArty Poker??? Is there anything you feel they can do to reincornate and push the competitors back in their place?